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For 23 years, Tony Atkins has been connecting people to their perfect vehicle, and doing it in a way that everyone wins.
"I want to make sure that EVERY customer has a pleasant and enjoyable experience when they come to our dealership," says Tony. "It is my goal as General Sales Manager of Royston Chrysler Dodge Jeep Ram, to make certain that the customers experience is truthful, understandable and honest. Some customers do not know what they want and I will assist them in every way and explain their options to them so they can make intelligent decisions."
And his standards are high. As General Manager, Tony oversees everything from hiring qualified sales professionals, to ensuring they are highly trained, to making sure the lot is well stocked with the highest quality inventory. He attends to the daily details that people have come to expect when they think of the Royston name.
"At the end of the day, I've got to be able to look in the mirror and know that I did my very best for everyone we served that day," adds Tony. "That is what it is all about."
"I love the environment here at Royston Chrysler Dodge Jeep. It is family owned, trusted and fun," says Tony. "Our customers come back, trade after trade, because they know we will give them a fair deal and that we will back their purchase with excellent service. They know we care."
Tony also loves the brands of vehicles Royston sells. "The vehicles are American made, efficient, and made to last," assures Tony. "I'm proud to support Chrysler, Dodge, Jeep and Ram they are the so new and sleek, affordable and the trucks are the BEST in the industry."
Outside of Royston
When not at work, Tony enjoys playing golf and spending time on the lake with his wife, Tammy, and two children: Tessa and Tanner.. He also enjoys cheering on his children, who are active in sports like basketball, baseball, football and soccer.
Buying a new car can be a time filled with stress and uncertainty, no matter the number of times you have purchased a vehicle in the past. That's why Al Dugger, Sales Manager with Royston Chrysler Dodge Jeep Ram, goes above and beyond what is necessary to ensure that each customer feels at ease and is pleased with their experience long after the deal is signed.
"The best thing I can provide my customer is a highly trained sales associate who makes the purchasing process seamless," says Al. "When customers come in or call the dealership, they do not always know WHAT they want, but they do know they need or want something else. That is where I come in, making sure that the customer receives ALL the information to make an intelligent decision."
Al does this by providing daily sales training to Royston associates, training that has very little to do with how to sell a car. "I want our sales staff to know how to listen to their customers… really listen to their needs, desires and concerns," states Al. "Then and only then can we understand the customers desires and assist them in their purchase."
"Trust is key," continues Al. "Whether trust is measured by the A+ rating we have with the Better Business Bureau or by the number of repeat customers who buy from us again and again, I feel blessed to be part of the process that creates that feeling of reliability for those who walk in our doors."
Why Royston Chrysler Dodge Jeep Ram?
With 30 years of experience in the car industry, why does Al enjoy working at Royston Chrysler Dodge Jeep Ram so much? "Family," Al declares. "Leroy Royston has cultivated an environment in which every associate feels like part of a family. That is hard to find in today's world."
Offering four highly recognized brands enters the equation
as well. "The Chrysler, Dodge, Jeep and
Ram names equal quality in the minds of many people. It's easy to stand behind and back these
vehicles because the brands speak for themselves."